Check-in, June 4, 2026

Search is showing significant, ongoing growth across both Google and Bing.
The onboarding funnel is still blocked at SAT certificates; we had focused on trust/UX, but the real problem is that getting the certificate from SAT is hard for users.
PMax and mobile-heavy paid traffic inflated signups without producing meaningful downstream progress.
Users who successfully self-onboard tend to return, and some already monetize.
Helping users get through SAT certificates should be the only product priority now; broader AI workflows should wait.

SEO results validate the compliance content opportunity

Learnings

Actions / decisions

CFDI outperformed on Bing: Mexican transport-compliance search appears under-served beyond Carta Porte.

Certificates are a major pain point: our guide on how to obtain them accounts for 19% of recent Bing impressions and 8% of clicks.

Google broke out unexpectedly: traffic stepped up ~4x in March on unchanged Carta Porte content. The trigger is unclear, but continued growth shows the content works on Google.

Publish more practical guides: expand guide/how-to content, then repurpose the strongest topics into short video walkthroughs.

Improve SEO-to-signup paths: add deliberate conversion paths on high-traffic content pages where we currently do very little.

Unblock certificates: experiment with an AI certificate companion for both website and app users, addressing the hard acquisition and activation blocker.

The onboarding funnel is still choked at the certificate step

Included date range: March W1 to May W4

Learnings

Actions / decisions

We missed the real cert problem: we thought users were stuck because of trust or UX, but the bigger blocker is that getting certificates from SAT is hard; Fixat works around this manually for customers.

Mobile ads sent users into a dead end: certificates require Windows-only SAT tooling, but Google Ads defaults sent most signup conversions to mobile.

Organic desktop users provide certs ~5x more often: we do not yet know whether this reflects higher intent, more urgency, or simply having the cert already available.

PMax mobile polluted the funnel: it created signup volume mostly without any downstream progress, making acquisition look larger than it was.

Launch certificate companion: create an AI companion for both website and app users to guide them through the certificate process.

Diagnose organic advantage: learn why organic users provide certs more often, then apply it to paid targeting and landing pages.

Keep low-quality ad traffic off: PMax was disabled end of April, and Search Ads mobile targeting was disabled end of May.

Optimize for qualified users: test moving the Google Ads goal from signup to first shipment section complete.

After successful self onboarding, users show early retention and limited monetization

Recurring usage

Returned within 30d 9 / 13 69%

Continued usage after 30d 2 / 13 15%

No return yet 4 / 13 31%

Monetization

Purchased package 3 / 13 23%

Subscribed 1 / 13 8%

Notes:

From before the reporting window, we have 3 paying Carta Porte Express users who remained active for 12+ weeks.
1 additional subscription client came through website chat and a short demo/sales process.

Learnings

Actions / decisions

Self-onboarded users may still need a brief upsell/sales touch to subscribe, but the process is more lightweight once they are pre-qualified by product usage.

Review paying users: look for shared traits, use cases, and acquisition paths to see whether useful patterns emerge.

Early onboarding conversion improved, but people keep getting stuck in cert upload

Recent traffic and product changes appear to have helped early progression, but they did not address the underlying certificate blocker.

Learnings

Actions / decisions

We worked on cert submission, not cert access: recent changes targeted trust/UX around submitting certificates, but did not address the core certificate blocker shown before.

The no-certificate use case is not being discovered: users can manage shipments without certificates, but our current ads and CTA hooks attract users who expect to create Carta Porte.

Google Ads conversion moves in waves: short-term reads can misinterpret the data when we do not look back far enough.

A/B test website calls to action: test “Create Carta Porte” against shipment management on knowledge pages to see whether we can attract people who do not need Carta Porte.

Original app users remain active, but the largest account went inactive

Learnings

Actions / decisions

DISTRIBUIDORA 3H, previously the largest single user, went inactive and is not responding; this branch may no longer be active as their social media activity also stopped.
Usage among remaining users is growing slightly.
January invoice volume is inflated by work that was actually done in December.

Finish data migration to move legacy users to the new app version.

Only product priority now: get users through certificates

last 2 months

next 2 months

Unified product: Carta Porte Express is now the onboarding experience for the full TMS.

Rebuilt monetization: the base product can be used for free, with timbre purchases and subscriptions unlocking additional features.

Reworked API and infra: the platform is now compatible with AI agent workflows.

Postponed the AI agent: due to readiness concerns and problems around bot to human handover and observability.

Build the AI companion around one goal first: help users obtain their certificates and upload them to LogiPro.

Support the same flow with practical guidance: use Fixat’s input to create granular help videos and a tighter WhatsApp integration around the certificate process.

Defer broader AI workflows: do not expand into general agent workflows until the certificate blocker is measurably improved.